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The Wall Street Journal capitalized on a niche audience, business and financial news, which drove its success. It was one of the first newspapers to publish a Sunday edition. The Detroit Free Press launched as a politically independent paper , though it was called The Democratic Free Press and Michigan Intelligencer until four years later, when it switched to its current name. It became a daily while Detroit was still a frontier town. It advocated statehood, became one of the first newspapers to publish a Sunday edition, and went on to see success covering the Civil War. The first edition of the Boston Globe featured advertisements, promotions for religious congregations, and local and international news. Six businessmen led by Eben Jordan, founder of retail store Jordan Marsh that is now Macy’s launched the Boston Globe as the Boston Daily Globe. Its front page appeared to mix promotions for local religious congregations with advertisements, and it had local and international news inside. The paper didn’t start seeing success until about five years later, when, under new leadership, it started publishing twice a day and incorporating big headlines , according to Encyclopedia Britannica.
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